Listen in on the Incubator…
A space for thoughtful conversations about building a therapy practice.
Private practice is often presented as a series of clear steps or proven formulas. In reality, it’s much more complex than that.
The Incubator Podcast was created as a space where clinicians can think out loud about the process of building and sustaining a practice — the strategy, the uncertainty, the ethical questions, and the emotional experience that comes with it.
Each episode reflects conversations happening inside the The Therapist Incubator, a division of the Liz David Collective, where therapists gather to explore the business side of practice while staying grounded in the values that brought them into the field.
What makes this podcast different
Rather than offering one “right” answer, these conversations are intentionally reflective.
We talk about:
The systems behind running a sustainable practice
The realities of marketing, growth, and financial decisions
The emotional and professional challenges clinicians face when building something new
The evolving nature of private practice in a changing mental health landscape
Because we are therapists, our conversations naturally bring in the skills we use every day with clients — curiosity, reflection, and respect for complexity.
Whether you are part of the Incubator community or simply exploring these ideas alongside us, you are welcome here.
Is This For You?
The Incubator Podcast is designed for:
Therapists building or growing a private practice
Clinicians who want thoughtful discussion rather than quick-fix advice
Professionals interested in the intersection of clinical work, systems thinking, and entrepreneurship
Below you’ll find our most recent episodes: Each one reflects a conversation sparked by themes emerging inside the Incubator .
The Incubator Podcast
In this introductory episode, we share the vision behind the Therapist Incubator, a consultation community designed for therapists who want a place to think, question, and learn alongside peers who are equally committed to developing sustainable and intentional practices.
The incubator is not about quick answers or one-size-fits-all strategies. It is a space for thoughtful discussion, shared learning, and honest reflection with colleagues who value depth, curiosity, and growth.
In this episode, we revisit a recent Incubator session focused on the Foundations pillar of private practice ownership.
The incubator is not about quick answers or one-size-fits-all strategies. It is a space for thoughtful discussion, shared learning, and honest reflection with colleagues who value depth, curiosity, and growth.
In this follow-up to our Foundations session recap, we step back and reflect on what emerged beneath the surface.
What happens when the business landscape shifts — when platforms change, AI tools are encouraged, referral patterns fluctuate, and financial decisions feel uncertain?
In this episode, we revisit a practical conversation from inside our current incubator cohort, where clinicians compared how they’re tracking expenses, choosing between spreadsheets and accounting software, and clarifying the roles of bookkeepers, CPAs, and business advisors.
This episode is not financial advice. Instead, it offers a grounded look at the real questions practice owners are asking and the value of learning alongside peers.
In this episode of the Incubator Podcast, we recap a recent incubator session where clinicians shared real experiences from their private practices while exploring online referral options for therapists.
The featured topic of the session focused on online referral networks, including directories, listservs, and social media groups therapists use to connect with referral sources. Clinicians shared their experiences with what has been helpful, what hasn’t worked well, and how they are navigating referral relationships online.